The logo of Hawaiian Airlines is unique on this list because it’s the only one that features a person instead of an animal or an abstract plane. It contains an encircled maple leaf which is universally recognizable as the national symbol of Canada. The red color symbolizes prosperity, leadership, passion and self-confidence, while the white stands for elegance, purity, and nobility.Īnother combination of red and white, Air Canada’s logo was presented in October 2004 and designed by FutureBrand Worldwide. It’s a simple red-on-white logo with intricate Arabic lettering and the company’s name written in English below it. The Emirates logo was created by Negus & Negus Associates in 1985. However, a more realistic explanation would be the fact that peacocks are a native species in Sri Lanka. It’s possible that this mythical creature inspired the airline logo. According to Sri Lankan folk tales, a flying machine similar to a peacock once existed, and it was called the Dandu Monara Yanthra. It was revealed as a part of a major rebranding project in 1999. SriLankan Airlines’ logo features a stylized, colorful peacock and an unconventional but elegant typeface. Japan Airlines decided to revert to the old design in 2011, and it’s still in use today. However, in 2002 a new, completely different logo was revealed, and it wasn’t very popular nor well-received. In the myth of the crane, it is said that the bird can fly high and very long without getting tired, which makes it a perfect symbol for an airline company. The idea for the logo came from Japanese tradition, which views the crane as a symbol of long life, prosperity and good health. The red color of the logo symbolizes happiness. Called “tsurumaru” (“crane circle”), the logo represents a Japanese crane with extended wings. The logo of Japan Airlines (JAL) was designed in 1958 by Jerry Huff. EgyptAir has been using this logo since July 2008. Usually depicted as a man’s body with a falcon’s head, Horus was known as the god of sun, or “Sky god”, so it makes sense that he’s part of an airline logo. The airline’s iconic ‘flying crane’ symbol and the text itself was made slimmer to fit the digital age.ĮgyptAir’s logo is inspired by the ancient Egyptian mythology, from which it draws the image of Horus, or rather his head. The new logo, although it looks identical to the old one, has been reworked to give it a new, modern quality to sharpen their impact on the industry. One possibility I've read with Delta is that they may have reached the point where the installation costs have now been fully paid off, which changes the economics and allows them to shift what were those costs over to cover the service they now offer their passengers for free, with no overall change to the bottom line.The original logo of Lufthansa airlines that was adopted back in 1954 was redesigned in 2018. Sometimes the carrier pays for this fully (often amortized over time), sometimes it's partially paid for by the provider, sometimes it's a rental agreement. Another factor (for all carriers) is the costs in initially installing the systems into each plane. As a business-focused carrier, wifi is important, and free wifi is a huge benefit. When/if Delta actually offers free wifi, it will be because they believe trading the income they receive now for a new cost is worth it from a marketing standpoint. JetBlue writes their internet provider a big check so that they can offer free wifi as a differentiator. Because they are the provider, it's in their best interests to offer good connection and upgrade frequently. Services like Gogo provide the connectivity, charge hefty fees for access and/or membership, and then cut some of that profit back to the carriers - even at a risk to their profitability. Most other carriers do make money off their wifi. Row44/Global Eagle would love for Southwest to upgrade to their latest and greatest technology, but that costs money. Because it's a cost center and not a profit one, upgrades are slow to roll out, and quality of service is fairly abysmal when compared to what other carriers offer. It costs Southwest money to provide the internet connectivity (and in-flight entertainment), but they see it as a service they need to offer in order to be competitive. Those $8 fees basically help offset what Southwest pays their internet service providers (along with partnership agreements, where companies pay money to advertise on the in-flight system). Southwest doesn't actually generate profit from it's wifi fees. Satellite bandwidth is very, very expensive. The economics of in-flight wifi are complicated.
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